The Wayne Corporation, an Indian Head Company (Richmond, Indiana) and their public relations firm, Penn-Haymaker, Inc. (Shaker Heights, Ohio) Made possible the first national/international publicity.
A beautiful 4-page color article apperared in Nations Schools, American School Board Journal and Future Magazine.
As a result, over 2,000 requests were received at the Center and the program spread rapidly from 45 in 1973 to over 650 internationally in 1983.
THE ABOVE ARTICLE APPEARED IN THE – SAFETY JOURNAL –PUBLISHED – IN INDIA
THESE ARE SOME OF THE NATIONAL/ INTERNATIONAL
PUBLICATIONS THAT PROVIDED EXCELLENT PUBLICITY.
They represent educational, safety, civic organizations, corporations and government agencies. Many requests were received from each publication.
Newspaper and magazine articles were compiled yearly into a booklet which was sent to local Safety Town personnel.
Each booklet had approximately 100 pages which contained hundreds of articles regarding local Safety Town activities.
PROGRAMS AND PEOPLE “IN THE NEWS”
The first Bi-Monthly REPORT was sent in 1974 to Safety Town,
educational, corporation, organizational personnel to provide information relating to child safety.
The 6-page report contained pictures and articles from local programs, sharing ideas, updates from national organizations, etc.
This provided excellent communication between NSTC and local programs.
Article from the Ohio Monitor/November 1989
CAN YOU BELIEVE…
In September 1983, Dorothy Chlad sent John Stossel a packet of information asking him to do a Safety Town segment on ABC 20/20. After several follow-ups, there was still no interest. Well, on September 20, 1988 a lady called and said she found our material, which included puzzles, books, etc. and wanted to return them to us. (That was very thoughtful and nice.) However, when Dorothy asked if there was any interest now to do a segment, the lady replied “no, we did a segment on child safety a few years ago”!
CAN YOU BELIEVE… with the ever growing interest in children accidents that the national media does not feel it warrants television time?
Hopefully, with our 50th Anniversary this year, they will be more interested.